IZZE Sparkling Grapefruit


IZZE Sparkling Grapefruit is one of my favorite beverages. I actually gave up drinking soda maybe two years ago. My favorite at the time was Diet Dr. Pepper. And I would drink it like water all day long. At one point I swear I felt my internal organs being burned as the DDP was being absorbed into my system. After Googling artificial sweeteners, I decided I was going to quit cold turkey. I went through a withdrawal. (And I’m not even joking.) The first night I couldn’t even sleep. I thought at one point after staring at the ceiling for hours that I wasn’t sure I was even going to survive this. Probably three days later I started to get back to normal. As a substitute for those sodas, I started looking around for healthier options. Esp. ones that didn’t lead to a state of chemical dependency. One of my staples became natural flavored sparkling water. So I spend a lot of time in the water aisle of grocery stores.

A few weeks ago I randomly grabbed a bottle of IZZE grapefruit on a whim. Just to mix things up. After reading the ingredients, I thought it was probably just “ok.” Looked a little too healthy. (Juice obviously can cause you to gain weight if you drink it in excess.) But wow, this stuff is delicious. It doesn’t really taste like standard grapefruit because it has apple, grape and orange juice. It’s surprisingly sweet (but not too sweet). And if I didn’t know better, I would think this has added sugar. But the label clearly says “No Added Sugar.” I almost think they added this label to confirm it to disbelievers, rather than promote it as a healthier option. Because I would guess many people would take a swig and think “Deliciously sweet, must be full of corn syrup.”

So what we have here people is the elusive unicorn. It tastes as good or better than soda. And the ingredients are solid. You may not want this for every meal, but I think most people would enjoy this a few times a week. It’s now something I grab every time I’m in the grocery store. I mentioned this on Twitter and someone recommended that I also try the Sparkling Blackberry. I ended up liking the blackberry, but I love the grapefruit so much I can’t even think of anything else. With the blackberry, there’s a distinct aftertaste (in a good way) that sends you into the mulberry/blackberry zone. I’m not a huge blackberry fan, but I still thought it was good.

I believe these are around a dollar a bottle, and they also come in four-packs. I also like that “red radish juice” is on the ingredient list. Even though I can’t taste it, I like knowing it’s there. It’s so unusual.

You can check out their website here. This isn’t a product promotion, it’s just something I personally love to drink.

Photos by Terry Aley

Categories: drinks | Tags: , , , , , , | Leave a comment

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